Italian fashion story started on February 25, 1951 when Count Giorgini had staged a very wonderful fashion show catered for an international audience held in Florence.

The Italian fashion evolved like a fairy tale. It came from a royal fashion just like the dresses worn by princesses, noblewomen, ladies, and misses. The dresses worn by this people determine their education, customs and culture, and these people wear the clothes properly. Then the Italian fashion evolved into a form of art, beauty, and love. It was the time where bridal fashion was created. Today, there are different styles of dresses which can be bought at low prices. The seventies and eighties’ fashion in Milan has become a fashion landmark.
According to Andre Suartes, “fashion is the best form of farce, though nobody laughs because everyone takes part.” The dress is said to be the language of desire and it is a dominating impulse which determines the choice of clothing of one person.